If you think of the SEO strategy as a road map then the SEO retainer is where we start to actually drive. Like all road trips, despite the best laid plans you sometimes have to reassess your route and make adjustments.
Through an SEO retainer, we will execute your strategy and continue to refine as needed as we move forward. SEO isn’t something you do once, it takes constant tweaking and measuring to improve and retain rankings over time. With a retainer, we’ll stay on top of how your competitors are performing in relation to your rankings and make any necessary technical and content changes to your website that will help improve your position.
Google changes its ranking algorithm regularly so we keep on top of what’s new. The retainer allows us the time to regularly review your website to make sure none of Google’s changes will impact your rankings and if it does, refine the approach as needed.
Search Engine Optimization starts with knowing where you’re currently at. Only then can you determine where you want to be. Our 6-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. After the audit, we’ll propose a plan tailored to your needs that will show how we’ll get you the final results.
Ongoing keyword research
Review google analytics
Content is the most important thing Google and other search engines look for when determining how to rank your site. We’ll analyze your content to determine whether your content is valuable to it’s audience and how targeted they keywords are, and make sure it’s not spammy or difficult to read.
Information architecture defines how information is laid out on the site. It is the blueprint for how your site presents information (and how you expect visitors to consume that information).
Keyword cannibalism describes the situation where your site has multiple pages that target the same keyword. When multiple pages target a keyword, it creates confusion for the search engines.
After we’ve reviewed your site in detail, we’ll also compare it against 3 competitors in all of the ways listed above, and compile the data down into actionable items.
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