Non-profit Organizations (NGOs) in North America have been using online technology to champion their causes and raise money online for nearly two decades. As people with a cause, we’re in the business of persuasion. Marketing is a way to be more convincing so that we’re better at persuading people to donate, sign a petition, eat healthily, or any action for a cause.
Marketing isn’t “manipulation”; it’s a way of doing what we already do, but better by asking people what they care about and then relating your cause to their values in hopes of obtaining an action. Good marketing is a conversation. Marketing is efficient. The key is to be true to yourself and to be authentic in your message. Marketing allows you to meet your audiences where they are, physically and online.Stay true to your mission, represent yourself honestly, and promise only what you can deliver.
According to the recent 2016 Global NGO Online Technology Report, 78% of NGO’s worldwide agree that social media is most effective for online fundraising. You need a social media strategy – don’t let anyone tell you any different. You need to figure out where your target audience is hanging out on the internet – is it Twitter, Facebook, Tinder, Google+, Pinterest, Instagram, or some other online nook you’re not yet aware of?
We also need to make sure your brand message is one that will resonate with your target market on social media. What information are they looking for? What problem can you solve for them? And where do they want to find the solution? Finally, we’ll uncover which social media channels are the best match for your website’s conversion process. The real goal is to get a consistent traffic of visitors headed to your site to view your most-up-to-date projects and initiatives.
We have a special place in our hearts for non-profits and all the great work they do for our communities. We make services affordable through a unique business model and a set of priorities that allows us to put our expertise to work for good causes. As national leaders in nonprofit communications, our group is committed to providing creative, affordable solutions specifically created to meet the needs and challenges of nonprofits.