A well-planned content marketing strategy enables you to continuously create content that fuels your marketing channels. It’s great to push out graphics, videos, and blog posts; however, it’s better to push out content that’s tied together with a consistent message that exhibits your brand identity and sets you apart in the marketplace.
A content strategy is the preceding step in the content creation process. A content strategy is the blueprint to your content building. Without it, the building will always be slightly off.
With a content strategy, the content creation process will be much more streamlined since you’re not longer just creating content for the sake of content. Instead you’re creating content that’s tied together in consistent themes and messaging.
Creating content is a very resource intensive process and at LINK we take it very seriously.
Assessing existing content to identify strengths and weaknesses
Thorough research of current industry trends
A monthly and weekly calendar that outlines different types of content to be created
Modeling of different calls-to-action to find what resonates with your audience
Creative concepts defining different sets of messaging to each target audience
Development of new content
Search Engine Optimized content so your content can be found
Visually appealing graphic design and images
Publication to the right channels