Here’s Why You Need a Social Media Marketing Strategy
Non-profit Organizations (NGOs) in North America have been using online technology to champion their causes and raise money online for nearly two decades. As people with a cause, we’re in the business of persuasion. Marketing is a way to be more convincing so that we’re better at persuading people to donate, sign a petition, eat healthily, or any action for a cause.
Marketing isn’t “manipulation”; it’s a way of doing what we already do, but better by asking people what they care about and then relating your cause to their values in hopes of obtaining an action. Good marketing is a conversation. Marketing is efficient. The key is to be true to yourself and to be authentic in your message. Marketing allows you to meet your audiences where they are, physically and online. Stay true to your mission, represent yourself honestly, and promise only what you can deliver.